The Governing Techniques Promoted By Socrates And Machiavelli

What is good and what is right? A comparison of the governing techniques promoted by Socrates and Machiavelli Prompt: Machiavelli lived during a time of uncertainty, political fragmentation, and violence. For him, a focus on how to create political power that is long-lasting is critical. Indeed, Machiavelli strives to create a political system that is not characterized by violence as the means to engage in politics. Socrates, too, lived during times of war and political transition. How would Socrates view Machiavelli’s concept of a Prince? Would he find that this Prince would lead to a political system of which he would be supportive? Socrates and Machiavelli may be coming from similar circumstances of political upheaval, but their†¦show more content†¦The rest of the world is not operating on a strict code of morality and thus â€Å"a prince who wants to maintain his state is often forced not to be good† (The Prince, pg. 77). Protection of the state requires that a ruler not always be faithful to a moral code. When discussing this moral code Machiavelli is referring to a religious—specifically a Christian —sense of morality. Christianity has been thoroughly entranced in politics and Machiavelli believes it could be partly responsible for the failure of states and princes in the past. Despite disliking religious morality, Machiavelli does not undervalue the importance of being perceived as faithful. Disrespecting morality publicly will create an evil image of the Prince, one that loses there support of the people, and â€Å"thus it is not necessary for a prince to have all the abovementioned qualities in fact, but it is indeed necessary to appear to have them† (pg. 70). The Prince should shed the code of Christianity and instead take up a new political-based morality. Political morality would promote the state, meaning doing the right thing would be doing what will help the state the most. For Socrates doing the right thing is simply doing what is good, which he believes would eventually lead to a prosperous society. His ideal ruler would be highly moral and highly religious. Though Socrates does label his religious beliefs private, he admits that they will impact the public and the politicalShow MoreRelatedBranches of Philosophy8343 Words   |  34 Pagesof Kues, Giordano Bruno, Francis Bacon and Telesius. This coincided with a revival of magic, hidden ways of knowing and mastering nature (in Pico and Marsilio Ficino for example [9]). Ethical and political philosophy was revived by the work of Machiavelli and in the utopias of Thomas More, Tommaso Campanella and Francis Bacon. Within Christianity itself, these new movements dovetailed closely with the Reformation. [edit] Early modern philosophy (c. 1600 – c. 1800) Main article: Early modern philosophyRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesAccounting at the Goizueta Business School at Emory University. He is an expert on the design and implementation of strategic cost systems. He was a founder of the activity-based cost system movement and is an expert in Japanese cost management techniques such as target and Kaizen costing. He has authored several books, seventy articles, and fifty teaching cases. He is a frequent contributor to the Journal of Cost Management. James Jianxin Gong is an assistant professor in the Department of AccountancyRead MoreDeveloping Management Skills404131 Words   |  1617 PagesThrough Work Redesign 130 Eliminating Anticipatory Stressors Through Prioritizing, Goal Setting, and Small Wins 132 Developing Resiliency 134 Physiological Resiliency 136 Psychological Resiliency 139 Social Resiliency 143 Temporary Stress-Reduction Techniques 144 SKILL ANALYSIS 147 Cases Involving St ress Management 147 The Turn of the Tide 147 The Case of the Missing Time 150 SKILL PRACTICE 155 Exercises for Long-Term and Short-Run Stress Management The Small-Wins Strategy 155 Life-Balance Analysis 156

Marketing Plan For A Business Performance Essay - 1959 Words

By the admission of its own CEO, Denise Morrison, Campbell’s current business performance has been disappointing--an inescapable reality for increasingly impatient investors who have watched the company’s stock underperform for years. Despite its iconic brand name, leading position in its core category, operational excellence, and strong balance sheet, Campbell’s underwhelming stock performance is a clear indication that new strategies are needed. The company’s strategy must fulfill its â€Å"dual mandate† by protecting its market share of its core products, soups and shelf beverages, while pursuing opportunities for faster revenue growth. Based on our research and analysis, Campbell’s would be best served by maintaining its current constrained related diversification strategy at a corporate level, but further diversifying into the dairy and yogurt space, a food category which is currently underrepresented in its portfolio. The recommended mode of entry is through acquisition, and the recommended target of this acquisition is Chobani, LLC, a private company and producer of one of the world’s most popular brands of Greek yogurt. From a business-level, the addition of this brand is a differentiation strategy that aligns well with Campbell’s current combination of low-cost differentiation. In addition to this diversification move, the second key recommendation for Campbell’s is to aggressively advance its transnational international strategy to market its current array ofShow MoreRelatedImplement Marketing Strategies998 Words   |  4 PagesBSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. 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Branding and Brand Management for Airlines- myassignmenthelp

Question: Discuss about theBranding and Brand Management for Singapore Airlines. Answer: Introduction Branding helps in differentiating the products from its competitors that helps to reduce the risks for the consumers (Holt 2016). The report highlights the brands management practices of the world renowned Singapore Airlines also known as SIA. The airlines company has always led major focus on offering high quality customer services with upgraded technology and innovative practices. Since the year 1972, Singapore airlines have been popular via its brand icon called Singapore Girl. This icon has been identified as the airlines main brand, which showcases it as being warm, caring and gentle. The brand analysis of the company will furthermore help in ascertaining its present scenario. Company background Singapore Airlines is an Iconic and one of the excellent brands from Asia. It has continuously been the most profitable airlines at a global level. It has always the reputation of being industry challenger and a trend setter in the environment (Singaporeair.com. 2018). The Singapore Airlines due to its unique brand strategies have been able to gain maximum advantages over its customers. It is also considered to be one of the most admired companies of the world. Singapore Airlines has implemented service and branded product strategy since a long time. The company has remained faithful to their brand attribute till 44 years of the companys origin. Singapore Airlines was totally in a different position during its development phase. At that there were no domestic routes to serve and the organization was immediately forced to compete with international airlines for routes. This competition was fierce to get access to airports, securing landing rights, flight slobs and furthermore attract and retain new customer base (Theurer et al. 2018). In the recent times, Singapore Airlines flies across 60 cities in more than 30 nations throughout the world. The subsidiary companys includes SIA Engineering Company, Singapore Airlines Cargo, Scoot and Trade winds Tours and Travels. The organization is owned and managed by the 56% Singapore state investment firm that has Temasek Holdings. Analysis of brand Excellent customer services, best technology, high quality and innovation are the main driver of the brands (Mumby 2016). Singapore Airlines have pioneered various in-flight entertainment and experiential innovations that strives to be the best. SIA has been the fist airlines company to initiate choice of meals, free headphones, alcoholic or non-alcoholic beverages. In addition to this hot towels, video on demand and personal entertainment systems in all cabins are also provided. Recently, the company has differentiated its brands experience via several in-flight perks. Book the Cook is one such example, where passengers can freely choose their main course prepared by the airlines culinary panel just before their flight. The organization put major emphasis on Innovation, which is a vital part of the brand (Baumeister, Scherer and Wangenheim 2015). The combined experiences and cabin ambience are the major factors responsible for the brands success. Singapore airlines were the first airline company in the world to fly Airbus A-380 between Sydney and Australia and increased its brand value. It has been the first airlines in the world to continually bringing improvements to upgrade their brand experiences. Application of Brand Equity Brand equity describes the brand value of a product or services. Singapore Airlines has positive brand equity as the people thinks very highly of its brand. The iconic brand Singapore airline reflects the comfort, luxury and extra ordinary services as well as the major Singapore Girl. Its effective brand equity have also added value to the Airlines Company and gained success from its adopted marketing strategies. The company has good brand awareness and frequently communicates its product value through television commercials, sponsorships and print media (Campelo et al. 2104). Singapore Airlines has created high brand awareness and also raised the perceived value of their product and services, since its inception in 1972. In the current scenario, SIA was the first airline company to start all the business class flights that runs between New York and Singapore via its A340-500. It has been able to achieve best customer services through innovation. SIA has also developed personality for their brands trough Singapore Girl. The unique flight services are the result of vigorous training of their cabin crews for several brands. Benefits of Brand Singapore Airlines tag-line that is A Great Way to Fly used in all its promotional activities is used in conveying the brand quality of the company. The brand when introduced to the target audience helps in raising awareness to its passengers. Singapore Airlines has huge brand loyal customers that are due to its healthy brand equity. The brand equity grows and develops as a result of the customers experience with the brands and further boosts the stock price of the company (Kim and Hong 2017). The company is receptive to all its customers feedback and furthermore strives to fully satisfy their customers. Through its strong brand image SIA is recognized as the most popular brand all over the world. When the consumers have positive or good experiences with the particular brand then it becomes their preferred choice. Recommendation Singapore airlines has strongly embedded in commitment and positioning its brands that effectively positioned the company to compete in the existing scenario. The major challenge is to stay loyal to the brand and delivering high quality innovative products and services. SIA should adopt a continuous price-premium strategy for providing maximum satisfaction to their passengers. As customers perception of the price or value equation is highly significant for future. This has helped in nurturing brand, innovating the product and services. Furthermore, this strategy would prove to be helpful in capturing the brand values in the customers minds. Conclusion Singapore Airlines brand equity is highly strong and one of the most effective and valuable companys assets. The iconic company showcased the significance of strategic branding and also serves as an inspiration for other companies that tries to mange and builds their own brands. SIA is among the top global companies that has efficiently managed its brands through experience and interaction besides immense competition. The company has proved itself to be a huge industry leader and rewarded innovator. The company used SQ as their codes, which means Superior Quality. This approach was made to establish itself as the best airlines in the competitive market. Reference Baumeister, C., Scherer, A. and Wangenheim, F.V., 2015. Branding access offers: The importance of product brands, ownership status, and spillover effects to parent brands.Journal of the Academy of Marketing Science,43(5), pp.574-588. Campelo, A., Aitken, R., Thyne, M. and Gnoth, J., 2014. Sense of place: The importance for destination branding.Journal of Travel Research,53(2), pp.154-166. Holt, D., 2016. Branding in the age of social media.Harvard business review,94(3), pp.40-50. Kim, N. and Hong, L., 2017. The power of culture in branding: How the Korean Wave can help global brands thrive in Asia.Journal of Brand Strategy,6(3), pp.293-307. Mumby, D.K., 2016. Organizing beyond organization: Branding, discourse, and communicative capitalism.Organization,23(6), pp.884-907. Singaporeair.com. 2018.Singapore Airlines Official Website | Book International Flight Tickets. [online] Singaporeair.com. Available at: https://www.singaporeair.com/en_UK/in/home [Accessed 29 Apr. 2018]. Theurer, C.P., Tumasjan, A., Welpe, I.M. and Lievens, F., 2018. Employer branding: a brand equity?based literature review and research agenda.International Journal of Management Reviews,20(1), pp.155-179. Truong, Y., Klink, R.R., Simmons, G., Grinstein, A. and Palmer, M., 2017. Branding strategies for high-technology products: The effects of consumer and product innovativeness.Journal of Business Research,70, pp.85-91.

The Birth Of Venus painting Essay Example For Students

The Birth Of Venus painting Essay The Birth of Venus is a painting familiar especially to those who know about mythology. Sandra Poetical wanted to show the birth of Venus one of the Greek gods in his own point of view. He demonstrates this by how he painted Venus and whom he painted in the drawing with Venus. He also shows it by the type of media he used and what he painted it on. For this painting, he had used tempera on canvas. His inspiration for painting Venus came about during the Renaissance era. It is one of the first non-biblical female nudes in Italian art (Birth of Venus). Poetical was influenced to paint Venus from reading Homers Scripts. We will write a custom essay on The Birth Of Venus painting specifically for you for only $16.38 $13.9/page Order now In particular, one of homers scripts was about how Crocus had clashed with his father Uranus. During the clash, Crocus emasculates Uranus and because he had done Venus is born. In this work, he shows Venus coming of a shell nude covering her body in a modest way. It would signify not only her birth to a new world but also show humanism. The background of the painting shows the ocean which is how she was able to be born in the first place (Botulisms Birth of Venus). Also, he includes Zephyrs, the god of the wind and he is shown holding on to a nymph named Colorist. The wind signifies a guidance so it would make sense to why Zephyrs is in the painting since he leading Venus. Furthermore, he also includes Pomona the goddess of the spring she awaits Venus with a mantle which is blowing in the wind from Zephyrs. It shows how Pomona is welcoming the new goddess. Moreover, he painted Venus in such a beautiful way that it shows that he had studied the subject of the painting. It demonstrates that Poetical had thoroughly thought over about how he would want to present Venus. Thus, Poetical had shown many symbols in his painting that corresponds to Homers work.